MARIA.B. Mbroidered 2015, Volume 1to be available nationwide from 5th February 2015

MARIA.B. is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of affordable designer fashion for women.

The eponymous brand was launched in 1999 with a vision to revolutionize and make accessible, women’s retail in the country  following Maria’s graduation from the prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian in 1998. Indeed with 15 years of experience, the MARIA.B. brand continues to encapsulate designer sensibilities within an affordable label. Having first started with one small stitching unit in Lahore, today, MARIA.B. is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons all within one affordable label.  MARIA. B. also has one of Pakistan’s most extensive retail networks with 20 standalone outlets in 11 different cities across the country, while also exporting to 6 international destinations including India, UK, USA, Bangladesh, UAE and Qatar. 

Speaking about her brand’s latest collection, Maria Butt, CEO MARIA.B. said, “After the resounding success of Mbroidered Volumes I and II, we are pleased to announce the third edition of the MARIA.B. Mbroidered line. The unstitched collection is based in a diversity of pure silks and is ideal for wear at formal and semi-formal occasions in these waning winter months. The new collection will be available across our 20 standalone outlets in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Mardan, Gujranwala, Multan, Sargodha, Rahim Yar Khan and Sialkot, as well online at our full-fledged e-commerce site, www.mariab.pk from 5th February onwards.”

The showcase of the brand’s 18th Century France inspired La Roseraie collection at Bridal Couture Week 2014 and the commercial success of the brand’s two prior Mbroidered collections, MARIA.B.announces the launch of Mbroidered 2015, Volume 1. The new collection will be available at all MARIA.B. outlets nationwide and internationally through www.mariab.pk from 5th February 2015.

For Mbroidered 2015, Volume 1, the brand drew inspiration from ancient Indian costume embroideries of yore, a handicraft steeped in tradition that MARIA.B seeksto revive. The line consists of unstitched 3 piece suits based in a diversity of luxe fabrics that include pure chiffon, silk, charmeusesilk and Russian silk. Indeed, Mbroidered 2015, Volume 1also marks the introduction of embroidered charmeusesilk, a first for an unstitched designer silk collection. The unstitched outfits feature 10 innovative rose and French influenced designs in a monochromatic palette that also comprises of deep earthy tones, royal festive hues and pretty pastels. The collection has been embellished with embroidered fronts and sleeves with add-ons in embroidered velvet - organza borders, digital prints and cutwork sequenced sparkling lacework.

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