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Thursday, 18 April 2013

The scope of mass communication


The scope of mass communication


Hi Every one I dedicate this post specially to the students of Mass.communication & my all class mates, being a Mass.communication student i seriously feel proud choosing this field, every student should first look at there skills there potentials & then choose a proper professional degree according to that. at times we decide wrong field for us some people figure it out at right time some later suffer. initially i wanted to become a Dr. as i never knew that i am so excellent for Mass.communication, my Teachers found it out one told me to go in Advertising one told me to choose electronic media they always said you have a spark in your personality so don't waste it, my Favourite Teacher Sir Ehtasham, said you have a potential well presented personality Alveena go & take Admission in Mass.communication he explained me the job opportunities so i will today share that with all of you
The unfamiliarity with the subject is a leading cause of enrolment of disinterested candidates in Mass Communication. You should know well about Mass.comm before taking admission, as due to its few typical reading & writing skills course might be difficult. Most mass communicators are found doing irrelevant jobs; the reason is improper understanding of the subject or having a narrow concept of the field.  However, there is no dearth of jobs for the candidates who have graduated in Mass Communications. Alone media: print, electronic, and on-line  provide a big proportion of employment for the Mass Communications degree holders. After getting education in the discipline, a student can be appointed in media organisations (e.g. newspapers, magazines, radio stations, TV channels, news agencies, etc.) as a reporter, sub-editor, proofreader, researcher, copywriter, assistant director and assistant producer. there are other fields relating to Mass Communications in which the public, private, and non-government organisation (NGO) sectors are included. A media organisation itself can be a state or privately-owned institution. Commonly, major preference is given to the private sector of media, however; a large number of opportunities also exist in the public sector. Almost every organisation, whether private or public, needs the services of a public relation officer (PRO) who has a responsibility to promote the mission and vision of the firm by issuing press releases, making videos, designing brochures, leaflets or pamphlets and writing other promoting stuff to achieve the desired targets. Though, a mass communicator can also be an anchor, actor or performer, this does not necessarily require the qualification of Mass Communications. In fact, people from other fields can also be good performers if they have some natural talent and deep interest. Similarly, Mass Communications is not viewed as an essential requisite in the appointment of technical staff in any kind of media organisation. Next to media, the NGO sector employs scores of mass communicators. In fact, almost each NGO has a department of Media and Communications. The major responsibility of such a department is the propagation of NGO activities in the media. Besides, an NGO publishes its own newsletter, magazine and other writing stuff. Making documentaries is also one of the jobs of the department. Therefore, an NGO announces the positions under the title of media officer, communication officer and communication specialists and Mass Communications degree holders are highly preferred for these posts. A mass communicator should not restrict himself or herself to the theoretical part. In fact it is also necessary to learn the practical aspects of the subject. In this regard, the students of Mass Communications should actively take part in the activities organised at their educational institutes and experience practical work in their targeted area of the field even during the academic career. Students interested in media organisations, the corporate sector and NGOs must do internships in the respective fields.In fact, every year scores of students graduate in Mass Communications but only those equipped with skills succeed.
No doubt, Mass Communications is a very interesting subject and possesses a wider scope, but it should be picked by the students who are highly interested in it.


Ranking of Top Journalism and Mass Communications Programs:

1. University of Missouri-Columbia
2. Northwestern University
3. Syracuse
4. Minnesota
5. University of Illinois Urbana-Champaign
6. University of North Carolina Chapel Hill
7. University of Wisconsin-Madison
8. Ohio State University Columbus
9. Michigan State University (MSU)
10. University of Southern California

2 comments:

  1. Mass communication reaches it's scope even to businesses. Here in Australia, a businessman's way to prioritize communication is for his company to acquire a toll free number from an Australian telecom company of their choice. We must keep in mind that communication is a very broad field that affects all sectors of a nation.

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    1. Hey thanks! Jason Norin thanks for reading my blog post yeah right! this whole world runs on communication & i am myself a Mass.communication student looking forward for Electronic media or may be Advertising agency In'sha'Allah.

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