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Sunday, 15 February 2015

Waadi Animations announce release date for “3 Bahadur”



 

Waadi Animations proudly reveal the official poster and release date for ‘3 Bahadur’ Pakistan’s first animated full-length super hero film. ‘3 Bahadur’ is set to release on 22nd May 2015 across Pakistan. So that kids can enjoy their vacations with watching this animated movie.


Actually with an unprecedented promotional campaign, Waadi Animations will berevealing the official Comic Strip Series later this February which showcases the side adventures of the ‘3 Bahadur’ gang tackling issues being faced by common Pakistanis on a daily basis. Waadi Animations will soon be launching a dedicated website for ‘3 Bahadur’ which will showcase detailed information on the film, its story and characters and downloadable content such as photos, music and exclusive behind-the-scenes videos along with a Children’s Book in April 2015. Waadi Animations is also working on a ‘3 Bahadur’ smart phone video game for Android and iOS based platforms.“3 Bahadur” is a quintessential Pakistani story – replete with unlikely heroes, menacing villains, fumbling thugs, dark horses, and moments of triumph and bouts of despair. Packed with action, comedy and heart rendering moments, the film is an epic journey of friendship, teamwork and courage and aims to inspire the next generation to realize that they too hold the power to change the future of Pakistan.

“I believe that 3 Bahadur is going to be ground breaking because it provides quality entertainment for the whole family. Children will be mesmerized by unlikely superheroes, menacing villains, and fumbling thugs. Both children and parents alike will be able to relate to the everyday issues faced by the animated film’s main characters. The film is a result of several years’ worth of hard work and collaboration with exceptional illustrators, writers, animators and visual effects artists. We have also been very lucky to have the support of our sponsors who want to see quality content for children being produced and distributed in Pakistan.” Film Director: Sharmeen Obaid-Chinoy said.

Produced entirely in Pakistan, this animated feature promises to set a new standard for animated fiction and content geared towards children in the country. Based in a fictional town in Pakistan, Roshan Basti (Town of Light), eleven year olds Amna, Saadi and Kamil set out to save their community from the many evils that plague it. The film is a journey of fighting back, taking charge, and finding support and love in the most improbable of places. Sharmeen Obaid Chinoy, CEO of Waadi Animations, is also the Creative Director of ‘3 Bahadur’ with ARY Films extending its expertise in distribution and marketing of ‘3 Bahadur’. The original soundtrack for ‘3 Bahadur’ has been composed and produced by acclaimed musician Shiraz Uppal.

Moreover the interesting part is McDonald’s Pakistan is having amazing “3-BAHADUR” special Meal for kids too so all the kids can go & enjoy over, Waadi Animations, a joint venture by SOC Films and ARY Films, will be sharing more details regarding the production, voice actors and crew members in 2015. All media management of ‘3 Bahadur’ is being handled by Lotus Client Management & Public Relations.

Thursday, 5 February 2015

MARIA.B. Mbroidered 2015, Volume 1to be available nationwide from 5th February 2015


MARIA.B. is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of affordable designer fashion for women.



The eponymous brand was launched in 1999 with a vision to revolutionize and make accessible, women’s retail in the country  following Maria’s graduation from the prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian in 1998. Indeed with 15 years of experience, the MARIA.B. brand continues to encapsulate designer sensibilities within an affordable label. Having first started with one small stitching unit in Lahore, today, MARIA.B. is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons all within one affordable label.  MARIA. B. also has one of Pakistan’s most extensive retail networks with 20 standalone outlets in 11 different cities across the country, while also exporting to 6 international destinations including India, UK, USA, Bangladesh, UAE and Qatar. 



Speaking about her brand’s latest collection, Maria Butt, CEO MARIA.B. said, “After the resounding success of Mbroidered Volumes I and II, we are pleased to announce the third edition of the MARIA.B. Mbroidered line. The unstitched collection is based in a diversity of pure silks and is ideal for wear at formal and semi-formal occasions in these waning winter months. The new collection will be available across our 20 standalone outlets in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Mardan, Gujranwala, Multan, Sargodha, Rahim Yar Khan and Sialkot, as well online at our full-fledged e-commerce site, www.mariab.pk from 5th February onwards.”
The showcase of the brand’s 18th Century France inspired La Roseraie collection at Bridal Couture Week 2014 and the commercial success of the brand’s two prior Mbroidered collections, MARIA.B.announces the launch of Mbroidered 2015, Volume 1. The new collection will be available at all MARIA.B. outlets nationwide and internationally through www.mariab.pk from 5th February 2015.

For Mbroidered 2015, Volume 1, the brand drew inspiration from ancient Indian costume embroideries of yore, a handicraft steeped in tradition that MARIA.B seeksto revive. The line consists of unstitched 3 piece suits based in a diversity of luxe fabrics that include pure chiffon, silk, charmeusesilk and Russian silk. Indeed, Mbroidered 2015, Volume 1also marks the introduction of embroidered charmeusesilk, a first for an unstitched designer silk collection. The unstitched outfits feature 10 innovative rose and French influenced designs in a monochromatic palette that also comprises of deep earthy tones, royal festive hues and pretty pastels. The collection has been embellished with embroidered fronts and sleeves with add-ons in embroidered velvet - organza borders, digital prints and cutwork sequenced sparkling lacework.

PR managed by Lotus Client management & Public Relations.


Monday, 2 February 2015

Cellular industry is working for national security.

Cellular Industry has always been there when it comes to National security, law&order situation, Cellular Industry has always been so active when it comes to government orders, 25th of Feburary is the last date of BVS so after 25 all those sims which are not verified will be blocked. So it's better to do it on time plus if it's not done in 8 months time duration then all un-verified sims will be re-cycled.



 

The cellular industry of Pakistan has reiterated its commitment towards national security by initiating the biometric re-verification process of around 103 million mobile phone SIMs - as part of the government’s newly devised National Action Plan to counter terrorism. Currently the re-verification process is being performed by all the 5 cellular mobile operators - namely Mobilink, Telenor Pakistan, Ufone, Zong and Warid through Biometric Verification System (BVS) across the country.
The cellular mobile operators have always worked with the government and provided all requisite support in implementing all measures taken to facilitate data verification exercises in the past as well including the 668 process back in 2009, 789 verification process in 2011 and Biometric Verification System (BVS) introduced in 2014. The industry has so far invested USD 25 million on the provision of around 60,000 BVS devices and PKR 22 billion on previous mandatory verification processes with another significant amount to be spent on this re-verification exercise to enhance the availability of these BVS devices across Pakistan. The cellular industry has urged all its valued customers to perform their national duty by re-verifying their mobile phone SIMs as per the schedule announced by the Pakistan Telecommunication Authority (PTA) and Ministry of Interior. The industry has also sought government’s support to meet the extremely challenging task by ensuring cooperation of law enforcement agencies/local authorities, provision of security at service centers/franchise and BVS retailers across the country where re-verification process is underway etc. Over the years, the telecom industry has made a major and transformational contribution in the economic development of Pakistan. Mobile telecommunication is one of the largest contributors to the national exchequer. During the last three years, the telecom sector was contributing an average of Rs. 124.8 billion annually to the national exchequer in terms of taxes, regulatory fees, initial and annual license fees, activation tax, and other charges. During FY2014, telecom sector has contributed an all-time high Rs. 243.8 billion, registering a growth of 95.8% over the last year. This is in addition to the billions paid as other fees and levies to the federal and provincial governments and their concerned authorities. 
During FY2014, cellular mobile operators have invested US$ 1,789.7 million on account of acquiring 3G and 4G spectrums and deployment of advanced telecommunication networks. The overall telecom investment reached US$1,815 million in FY2014; an almost three times increase from the level of US$600 million last year. Almost half of telecom investment was in the form of FDI i.e. telecom sector attracted over US$903 million of FDI in FY2014, 34.2% of the total FDI received by Pakistan in that period. The industry has also created around 1.4M direct and indirect jobs.

Despite having reservations on the execution plan for this huge exercise, the Industry as always has agreed to the requirement of the GoP (under the National Action Plan) for carrying out SIMs re-verification through BVS within 90 days and will put its best efforts to try and complete this herculean task within the stipulated timeframe. The Industry’s volunteered support towards measures to maintain National Security in view of the prevalent law and order situation should be recognised accordingly.Moreover, the industry has also played a remarkable role through its corporate responsibility initiatives in overall social development as well as in emergency situations in the country. The cellular industry has always been at the forefront in terms of cooperation with the government and security agencies in national security matters, and will continue its efforts in light of the prevailing security situation.
This measure will not only counter for terrorism but it will help stupid people from useless stalking as well. Thanks to Telenor who asked media & Journalists to spread the word, Mr Michael Arap Lel Foley CEO Telenor Pakistan has been so active in telling SOP'S of Telenor & spreading the word about BVS along with hs whole hard working Team.